Your story is powerful.
Let's make sure the right people know it.
Your story is powerful.
Let's make sure the right people know it.
At Social Playbook, we help executives and founders turn their experience into trust, visibility and results - online.
Featured in
trusted by major brands
why i built social playbook (& why it works)
why i built social playbook
(& why it works)
why i built social playbook
(& why it works)
why i built social playbook
(& why it works)
I spent years building billion-dollar brands inside some of the biggest companies - Amazon, Starbucks, Nestle and Nordstrom.
But the biggest unlock in my career? Building a personal brand.
It created leverage. It opened doors. It gave me freedom.
Today, I help founders and executives do the same - turning real-world expertise into online influence that drives revenue, trust and opportunity.
You already have the resume. I help you build the brand that matches.
I spent years building billion-dollar brands inside some of the biggest companies - Amazon, Starbucks, Nestle and Nordstrom.
But the biggest unlock in my career? Building a personal brand.
It created leverage. It opened doors. It gave me freedom.
Today, I help founders and executives do the same - turning real-world expertise into online influence that drives revenue, trust and opportunity.
You already have the resume. I help you build the brand that matches.
I spent years building billion-dollar brands inside some of the biggest companies - Amazon, Starbucks, Nestle and Nordstrom.
But the biggest unlock in my career? Building a personal brand.
It created leverage. It opened doors. It gave me freedom.
Today, I help founders and executives do the same - turning real-world expertise into online influence that drives revenue, trust and opportunity.
You already have the resume. I help you build the brand that matches.
Our Mission
Our Mission
Our Mission
Our Mission
We exist to help high-performing leader turn their voice, story and expertise into a personal brand that drives revenue, trust and impact.
We exist to help high-performing leader turn their voice, story and expertise into a personal brand that drives revenue, trust and impact.
We exist to help high-performing leader turn their voice, story and expertise into a personal brand that drives revenue, trust and impact.
Substance over flash
We don't chase trends. We build trust that compounds.
Our Values
Our Values
Our Values
Our Values
proven strategy, personal feel
Systems are great. But we'll never lose your voice in the process.
clarity is king
Your messaging should feel like you're in the room - sharp, honest and clear.
the face behind the playbook
the face behind the playbook
I'm Chase Coleman - a former Fortune 200 marketer turned content strategist and founder of Social Playbook.
Over the past decade, I've built and launched products for billion-dollar brands like Amazon, Starbucks, Nestle and Nordstrom.
But here's the thing…I got tired of watching brilliant people get overlooked simply because their online presence didn't reflect who they really were.
So I flipped the script. I built a personal brand that opened doors I didn't even know existed. Major publication features. Brand deals. Inbound clients. Speaking gigs. Authority that didn't need a pitch deck.
That's when I realized: this isn't just about content.
It's about control. Of your time, your income and your impact.
Social Playbook exists to help other high-performers do the same - by showing up strategically online and building trust with the people who matter most.
I'm Chase Coleman - a former Fortune 200 marketer turned content strategist and founder of Social Playbook.
Over the past decade, I've built and launched products for billion-dollar brands like Amazon, Starbucks, Nestle and Nordstrom.
But here's the thing…I got tired of watching brilliant people get overlooked simply because their online presence didn't reflect who they really were.
So I flipped the script. I built a personal brand that opened doors I didn't even know existed. Major publication features. Brand deals. Inbound clients. Speaking gigs. Authority that didn't need a pitch deck.
That's when I realized: this isn't just about content.
It's about control. Of your time, your income and your impact.
Social Playbook exists to help other high-performers do the same - by showing up strategically online and building trust with the people who matter most.
I'm Chase Coleman - a former Fortune 200 marketer turned content strategist and founder of Social Playbook.
Over the past decade, I've built and launched products for billion-dollar brands like Amazon, Starbucks, Nestle and Nordstrom.
But here's the thing…I got tired of watching brilliant people get overlooked simply because their online presence didn't reflect who they really were.
So I flipped the script. I built a personal brand that opened doors I didn't even know existed. Major publication features. Brand deals. Inbound clients. Speaking gigs. Authority that didn't need a pitch deck.
That's when I realized: this isn't just about content.
It's about control. Of your time, your income and your impact.
Social Playbook exists to help other high-performers do the same - by showing up strategically online and building trust with the people who matter most.
Let's see how good your guess game is
3 truths and a lie
Let's see how good your guess game is
3 truths and a lie
Let's see how good your guess game is
3 truths and a lie
Let's see how good your guess game is
3 truths and a lie
I played Division 1 Football
I once met Derek Jeter on his last season in the MLB
I was a childhood actor and auditioned for my talent agency right after Dakota Fanning and right before Raven Symone
My dad was the first black in-house PA announcer in NBA history
Think you know the lie? Drop your guess in the contact form and I'll tell you if you're right.
READY TO TURN YOUR EXPERTISE INTO OPPORTUNITY?
The entrepreneurs and executives winning today aren't just good at what they do - they're known for it. Let's make sure people know your name.
READY TO TURN YOUR EXPERTISE INTO OPPORTUNITY?
The entrepreneurs and executives winning today aren't just good at what they do - they're known for it. Let's make sure people know your name.
READY TO TURN YOUR EXPERTISE INTO OPPORTUNITY?
The entrepreneurs and executives winning today aren't just good at what they do - they're known for it. Let's make sure people know your name.
READY TO TURN YOUR EXPERTISE INTO OPPORTUNITY?
The entrepreneurs and executives winning today aren't just good at what they do - they're known for it. Let's make sure people know your name.