Agencies sell outputs. Social Playbook drives results.
The SP Content Engine is a creative system that builds your ads, ships the winners, and shows you exactly what's working in real time. Not an agency. Not a consultant. An operator who plugs in, builds the machine, and stays on the hook for the number.
Built by Chase Coleman. He learned how brands scale at Starbucks, Amazon, Nestlé, and Nordstrom, and how creative converts making paid ads for Microsoft, Adobe, TikTok, and Pepsi. Now both run as one engine for DTC and consumer brands.
Most brands don't have a creative problem. They have a system problem.
Agencies bill you for hours and hand over a folder of assets. What happens next is your problem. The SP Content Engine is built the opposite way. It's a repeatable system that turns strategy into creative, creative into performance, and performance into more winners. It gets sharper every month it runs.
You're not buying deliverables. You're buying a machine that compounds.
One system that tests and scales creative across every format.
With a live dashboard so you always know what's working. Every brand that runs the engine gets the same machine.
Strategy
Decides what to test and why.
Creative
Produced across every format: founder content, influencer, UGC, video, static.
Testing
Finds winners fast and scales them across paid and organic.
Dashboard
Reads performance live and points to the next winner.
Most brands treat influencer, UGC, and founder content as three separate line items from three vendors who don't talk to each other. The engine treats them as formats. One system testing all of them, scaling what works, and stacking winners until the business is growing exponentially.
Four stages. It loops. It compounds.
Diagnose
Deep audit of your brand, offers, funnel, current creative, and data. We find where the creative is leaking money and where the biggest unlock is hiding.
Build
Stand up the creative system and your custom performance dashboard. This is the foundation everything else runs on.
Create + Test
Produce creative across every format (founder, influencer, UGC, video, static) and test angles against each other. Some hit, some don’t. The point is to find winners fast. Chase personally shoots the top performers.
Scale + Compound
Winners get scaled across paid and organic. We iterate to pull more out, and keep testing fresh angles to stack new winners on top. Every new winner scales the business. Then the loop runs again.
That last part is the whole engine. We're constantly testing, learning, finding winners, and scaling. The formats are just the vehicles. The system managing all of it is what keeps the business compounding month after month, while an agency's work stops the second the deliverable ships.
Every brand gets a custom performance dashboard. Most vendors can't show you what they just showed you.
This is what makes the flywheel actually compound. A live, AI-powered dashboard built for your brand that shows exactly what your creative is doing, which ads are carrying the account, and where the next winner is likely to come from. No waiting on a Friday deck. No black box. It's the difference between a vendor who says “trust me” and a system you can watch work.
See them live — password for both: socialplaybook
Get a Dashboard Walkthrough →The engine has done this.
DTC supplement brand
Grew from modest Meta spend to seven figures per month, cut CPA by 40%, and built a healthy subscription mix. The top-performing ad has run continuously since it launched.
Consumer brand partnership
A single athlete collaboration drove 50M+ views and significant revenue for a consumer brand.
Client names anonymized per policy.
Pick how much of the engine you want running.
The SP Content Engine
The complete system across paid, organic, influencer, and UGC, plus your custom dashboard. Chase owns creative strategy, direction, and outcomes end to end. For brands that want the whole machine.
Paid Creative Engine
The engine focused on paid. Creative strategy, testing roadmap, the ads that win, and the dashboard that tracks them. For brands whose growth lives in the ad account.
Advisory
Strategy and system layer for teams that already have execution but need the operator who knows what actually moves the number.
Every engagement is scoped to the brand. Book a call and we'll figure out which version of the engine fits, and what it takes to run it.
Book a Call →The engine works best with:
The Chase Coleman Newsletter
Every week, the real playbook. What's working in creative and paid right now, pulled straight from live client accounts. No theory, no fluff.
The system that scales, plus the creative that fuels it.
I came up inside Starbucks, Amazon, Nestlé, and Nordstrom, where I learned how big brands actually scale. Then I built my own audience from zero — 180k+ followers, 100M+ organic views — and made paid creative for Microsoft, Adobe, TikTok, and Pepsi. The SP Content Engine fuses both halves into one system, built to run on a machine, not on me being in every room.
More about Chase →Stop buying outputs. Start running the engine.
If your creative should be doing more than it is, let's talk. One call, no pitch deck, and you'll leave knowing exactly what's leaking and what to build.