Content Systems + Performance
I plug into your team as a Fractional Head of Content to build, lead, and execute creative systems that convert.
Former Starbucks, Amazon, Nestle, and Nordstrom marketer. 180k+ followers. 100M+ organic views.
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Agencies Sell Hours. Social Playbook Drives Results.
The “Top-Down” Agency
- ×Strategy by seniors, execution by juniors
- ×Never sat in the creator or founder seat
- ×High-level fluff with no systems built
- ×Incentivized to bill more hours
Social Playbook
- ✓Direct partner with experience growing DTC brands
- ✓Creator-led perspective with experience leading billion dollar brands
- ✓I build the engine and execute from start to finish
- ✓Fully aligned to your business goals
From Kickoff to Clear Results.
Every engagement follows the same core process. I learn your brand, build the system, and make sure every creative decision is backed by real data.
Deep Dive
I start by learning your brand, your customers, your content history, and what’s working (or not). No surface-level audits. I get into the weeds.
Build the System
I create your creative strategy, testing roadmap, and custom performance dashboard. This is the foundation everything runs on.
Execute + Optimize
I direct content, coach creators and founders on camera, brief influencers, and optimize creative for paid. Every piece has a job to do.
Measure + Iterate
Your dashboard tracks what’s working in real time. I use those insights to refine strategy, kill underperformers, and double down on winners.
Flexible Engagements. Real Partnership.
Brand Creative System
Full creative leadership across Paid + Organic + Influencer + UGC. I own the strategy, the direction, and the outcomes.
- ✓Fractional Head of Content
- ✓Creative Testing Roadmap
- ✓Founder Coaching & Storytelling
- ✓Full Creator/UGC Direction
- ✓Custom Performance Dashboard
Paid Creative Engine
Paid-focused creative leadership for brands that need stronger ad creative, faster testing, and better results from their spend.
- ✓Performance-First Briefing
- ✓Creator Feedback Loops
- ✓High-Volume Creative Ops
- ✓Scaling Spend Iterations
Influencer Leadership
Creative strategy and direction for influencer programs. Better briefs, better content, better ROI.
- ✓Influencer Messaging Briefs
- ✓Delivery & Hook Coaching
- ✓Usage Rights Strategy
- ✓Creator Relationship Systems
“All engagements are bespoke. I build the engine your brand needs.”
Book a CallCustom Dashboards. Real Decisions.
Every client gets a custom, password-protected dashboard that turns scattered performance data into clear creative strategy. Here's what they look like.
The Chase Coleman Newsletter
A peek inside the mind of a creator with deep corporate experience. I share a real look at living and breathing content for global brands, the good, the bad, and the reality of operating a business while being a husband and dad to two sons.