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The Chase Coleman Newsletter

Thoughts on content strategy, building creative systems, and the reality of growing brands. Posts appear here one week after the newsletter drops. Subscribe to get them first.

Why Hiring One Person to 'Do Content' Breaks Teams

And what to do if you can only afford one person right now

February 23, 2026

Content doesn't need to convert immediately to be profitable

Why killing campaigns too early is costing you more than you think

February 16, 2026

Quick Note after the LinkedIn Summit

All the things that I promised at the LinkedIn Summit + some extras

February 10, 2026

Founder-Led Content Isn’t About Being the Face of the Brand

The difference between presence and impact...

February 10, 2026

Before You Post Anything

Why content fails + step-by-step instructions on AI Personal Assistant I built for myself to save cash and maintain control

February 2, 2026

The Questions Founders Ask About Content

(and the ones they should be asking instead)

January 26, 2026

The Destination Is Only a Moment

Learnings from Fortune 100 executives and building Social Playbook

January 19, 2026

AI Isn’t the Problem. Shortcut Thinking Is.

Stop replacing your brain with AI

January 14, 2026

My 2026 (Not-So-Bold) Predictions

Everyone is making "bold" predictions. These are predictions I'd bet on as a DTC marketer

January 6, 2026

Most founders don’t have a content problem. They have a role problem.

Why content feels broken inside so many companies and how clarity fixes it

December 30, 2025

Patience is the Part No One Wants to Talk About

What this month taught me about timing, trust, and building something that actually lasts

December 23, 2025

My 2025 Wrapped (Unfiltered)

A year that looked messy on paper, but brought clarity where it mattered.

December 18, 2025

A quick note before we get started

If you are reading this, welcome.

December 17, 2025