Case Studies

Systems that drive real results

Here's what happens when brands stop guessing on creative and start building systems that connect storytelling to performance.

DTC Supplement Brand

Fractional Head of Content

150%
MRR Growth
-40%
New Customer CPA
$200K to $500K
Monthly recurring revenue growth in 6 months
40%+ Drop
Reduction in new customer CPA
2+ Winners/Mo
Repeatable system for finding winning video ads with UGC creators and influencers

“Chase is the real deal. He can talk at a high level and set strategies, but what I love about him is his ability to execute. He gets into the details of everything and is very clear on what needs to be done, but he’s also flexible with founders, allowing us to not just be involved in the process but use our instincts on things we know will work that you can’t see in the data. We will be working with Chase as long as this business is around, and we aren’t going anywhere any time soon.”

— Founder

The Challenge

No creative system. 2–5 weak ads going live per week, AI-generated statics that didn’t convert, and one winning ad in 18 months.

What I Did

  • Built a custom ICP dashboard to segment ad creative by audience and track which hooks, angles, and formats actually convert
  • Created the full end-to-end creative process for founder, UGC, and influencer content
  • Wrote all briefs for UGC creators and influencers
  • Coached founders on camera and created their best-performing ad to date (running 6+ months)
  • Built a feedback loop tying creative output back to performance data for continuous iteration
Highly Regulated DTC Brand

Fractional Head of Content

$150K+
Saved in 3 Months
$10M+
MRR During Engagement
$150K+ Saved
On influencer deals in 3 months through fair-market negotiations
$7.25M to $10M+
MRR growth during engagement
Full System
Repeatable influencer evaluation, management, and full-funnel strategy

“We love working with Chase. He’s made our lives so much easier and so much better since day one. He knows the influencer industry so well and always has a way for us to win when it comes to creating fair deals. He doesn’t back down to agents either, which is something we just didn’t understand how to manage. The fact that he can get into the details on a contract, then go higher level and manage how we message our marketing partnerships to leadership is gold. He led our marketing recap for the quarter and no one in the C-Suite had any questions… which is rare for us.”

— VP of Marketing

The Challenge

Smart influencer instincts but zero system. No way to evaluate partners, benchmark rates, track deliverables, or decide who to keep and who to cut.

What I Did

  • Built a custom performance dashboard segmenting influencers by funnel role (awareness, consideration, conversion)
  • Took over full influencer management: sourcing, briefing, contract negotiation, and deliverable tracking
  • Handled agent negotiations directly, something the team hadn’t felt confident doing
  • Created a repeatable evaluation framework for deciding who to scale, keep, or cut
  • Led the quarterly marketing recap for the C-Suite

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