If you are reading this, welcome.

I’m Chase. I work with DTC and CPG brands as a fractional head of content, helping teams think more clearly about content across paid, organic, creators, and performance.

I started this newsletter as a place to share what I am seeing work in real time while building Social Playbook. A lot of the most useful insights I have come from day to day conversations, testing, and decisions that never make it into polished case studies. This is where those thoughts live.

This will not be a weekly newsletter. No growth hacks, no fluff. Just notes when there is something worth sharing. Expect two times a month, but no more than that.

Quick personal note because I was told I had to include it. I am a dad of two boys, Cooper who just turned one and Carter who is officially one month old. They both strongly suggested I mention this, so here we are. Most of this newsletter will be written between client calls, early mornings, or whenever both kids are asleep at the same time, which is rare but magical. Parents, you feel me on this one.

I will publish the first proper issue in early January with an end of year reflection and how I am thinking about content heading into the new year.

If this resonates, glad to have you here. If not, no worries at all.

Chase

Chase Coleman

Founder of Social Playbook

Notes on content, creators, performance, and building Social Playbook.

If this isn’t for you, it’s not personal - unsubscribe anytime.